Why Facebook Video Is Important For Your Brand

By Samantha Coppola, Social Media Content Intern at MSM DesignZ, Inc.

In today’s world of digital marketing and social media, one of the best ways to promote your brand and get more engagement with your customers or followers is through video. And Facebook videos are a great, cost effective way to accomplish that. Video marketing has become one of the most versatile and profitable digital marketing tools out there to use. If you have been considering using videos to promote your business (especially through Facebook), you definitely should and here are 8 reasons why!

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1. Videos Help Build Trust

The purpose of content marketing is based on trust, as well as creating long-term relationships; emotional connections build loyalty and influence purchasing decisions. And just like emotional connections drive brand loyalty, it also helps to establish trust. You want to let the people come to you by providing them useful, as well as interesting information. And videos are a great way to do that. Part of building that trust with potential clients or customers is to not push your brand on people, but to share the emotional context of your message. Too much branding can cause people to be displeased and turned off. You can build trust through video by telling the story of your business, showing viewers your product or service (how it works, the benefit of it). You can build more trust also by showing a personal side along with the professional side of your brand. Videos of behind-the-scenes of your business are another great way to build trust. Show your viewers what goes on in the office, how your product is created, interview customers about how the product or service has helped them, have a Q&A! These are just some ways you can help build trust through video content!

2. Videos Get More Engagement

Visual content is the key to great engagement. And videos are one of the best ways to get more engagement. Videos are also a great way to gain more attention and increase conversation, since videos can inform as well as entertain their viewers. People are about 10 times more likely to share, comment, embed and engage on video content compared to photos, blogs and other social posts. Next to YouTube, Facebook has become the second largest referral source for online videos. And now with Facebook’s auto-play of videos and the Facebook Live feature, interaction and engagement with videos on Facebook has grown even more! People also love to share videos; 92% of mobile video users share videos with others!

3. Video Creates Greater Optimization Opportunities

Videos are great sources for getting feedback on your content, especially on Facebook. With Facebook videos, you can see who watched, liked, commented, and shared your video. Feedback on videos can also be measured in click-through rates, drop-off points, or number of times watched. All these different measurements of feedback can even be specified to an individual level. Feedback for videos is significant because it lets you know what content is working and what content is not. These different feedback measurements can then help you figure what kind of video content you should keep creating and what kind of video content you should possibly steer away from. You want to produce video content that your target audience is going to want to watch and be interested in watching. Feedback helps you to figure out what your followers like and what they want to see!

via GIPHY 4. Videos Appeal to Mobile Users

Video and mobile go well together being that people like to watch videos on the go. Since the number of smartphone users is growing, your potential audience also keeps growing as well. According to Google, smartphone users feel a sense of a personal connection to brands when they show video content or ads on their devices. We are living in the era of smartphones and social media. Many people access Facebook and video watching through their smartphones. Since people love to watch videos on the go, there is no doubt that the video audience on mobile devices will continue to grow in the future.

5. Shows Your Business Is Up-To-Date

Living in the world of social media and constant improvements in technology, it’s definitely important to stay current and updated with the latest technological trends. Since video content is a current trend in the social media marketing and digital marketing world, it’s essential for your business to embrace this trend to show your clients/customers that you continue to advance. By staying up-to-date, you can also potentially bring in more engagement as well as followers on social media platforms like Facebook. It’s important for brands to stay up-to-date in order to keep the current clientele interested and invested, as well as strive to bring in more customers.

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6. Boosts Conversions and Sales

Since the trend of videos for promoting your goods and services is growing, it can be said that video content boosts the sales and conversions for a business and brand. Vision is thought and said to be the dominant sense. Once you have seen something, you can most likely easily recall it at a different time compared to if you listened to it or read it. Images have the capability to boost your engagement, but videos have the ability to generate more engagement because of them containing and incorporating more components and elements to compared to a single image. With video, there can be music, dialogue, various scenes, different environments or settings and so many other elements that make it more appealing and attractive to viewers. But the most important element of video content is the message you are trying to convey; what do you want the audience to remember about your brand, product or service after the video?

7. Improve your SEO

Utilizing video in your content marketing will definitely help with improving your search engine optimization (SEO). (Want to know what SEO is? Read what you need to know here). SEO is the process of affecting the visibility of a website or a webpage through a search engine’s results. Initially, what this means is that when people use Google to either search for a specific business/brand or industry that provides a specific product or service they are looking for, you want to be on the first page of the search results. When that happens, you have great SEO. According to Comscore, adding and embedding video(s) to your website increases your chance of being on Google’s first page of search results by 53 percent! So creating content videos on Facebook or posting content videos on your Facebook page of your business should also be included on your company’s website. Since Google owns YouTube, there has been a significant increase on how much videos affect your search engine rank! You also want to make sure to optimize your videos on Youtube for SEO as well. Write interesting titles, descriptions, and add a link back to your website.

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8. Numerous Ways to Create and Use Videos

There are so many ways to use and incorporate video into your social media marketing. You can create all kinds of videos that will interest and engage your audience, as well as have them learn about your product or service. The key for great videos is that you want them to be entertaining, as well as informative. Here are some types of videos you can create to engage and educate your audience through social media:

Demonstration videos	Company culture videos
Call-to-action videos	Broadcast Live
Video Interviews	Animation
How-To Videos	Video Tips Series
Product/Service Review	Testimonials