Why Having A Strong LinkedIn Presence Is Important

Written by Alyssa DiLascio, Social Media Coordinator

Did you know LinkedIn is the number one platform for B2B? With over 722 million active users, LinkedIn is the perfect platform to network right at your fingertips! You have the power to connect with anyone in your professional network and even connect with new business professionals. LinkedIn is known for building valuable connections with people in your professional network or even outside your network! Therefore, having a strong online presence will help your brand grow in no time because you are showcasing yourself as well as your own brand.

Why should you be on LinkedIn? 

As a business owner, marketer, entrepreneur, or even influencer, you need to have a platform that showcases who you are and your personal brand. More so, your platform gives the answer to: “what can you do for me?” LinkedIn is known for sharing knowledge, tips, personal stories, and advice. So, everyone you connect with will appear on your feed of their personal posts and updates. The app has several features like joining groups, newsletters, events, pages, etc. These resources can help with connections and basically expand your knowledge! You should be on LinkedIn every day to expand your knowledge as well as connecting with your audience. It’s important to showcase yourself as a human and not a robot. 

LinkedIn has live videos and chats you can join or even create! These live videos are sometimes conversations or even networking events. Being on LinkedIn will help your brand get more recognition by representing authenticity, which is always important. You can represent authenticity by sharing personal stories, posts, and updates. 

7 Tips for Strengthening Your Profile 

Your LinkedIn profile is the first impression for your potential connections, so it’s important to optimize your page. Here are 7 tips to strengthen your LinkedIn profile, and bring your personal brand to the next level. 

  • Choose the right profile picture.

The right profile picture for your LinkedIn is important to showcase yourself. LinkedIn is the right place to grow your network and the profile picture is the first impression. So, including the right picture will help your profile become optimized. 

  • Make your headline more than just a job title.

 Your headline should say a bit more about who you are, what you do, and what makes you unique. It doesn’t just have to list your job title. If you include more about yourself, it will engage your followers even more to what you have to offer. 

  • Spotlight the services you offer.

 The services section can help you in the search engine. By listing your services, LinkedIn can help your profile reach the right prospects and other professionals you may want to connect with. 

  • List your skill set.

This is one of the quickest ways you can strengthen your profile. List your skills, and LinkedIn can help you find other people with similar interests. 

  • Turn your summary into a personal story. 

The summary section on your profile is the chance to share your story. For example,  you can explain who you are, what you have done, what led you to where you are today. These types of stories engage your followers by your authentic self. 

  • Join groups 

LinkedIn has a feature that allows you to join groups. In these groups, you can share similar interests with the people in the group. Most share a common interest, and they connect with each other from similar knowledge. 

  • Share valuable content and marketing collateral. 

You can create valuable content through what you have experienced and share what you’re an expert in! You can share case studies, stories, tips and tricks.  This content will optimize your profile by showing authority and your personal brand. More so, what makes you unique! 

What the Future Looks Like For LinkedIn

LinkedIn is evolving to create a platform to share personal stories, advice and updates with your network. In the future, LinkedIn will continue to prioritize and focus on content creation, as well as live content. This platform is more than just building connections, but it’s also about sharing quality content and even using hashtags. The hashtags will bring your content to a wider audience who may share similar interests. The live streams on LinkedIn can be used to your advantage. You can host live sessions and talk with your audience just like a Zoom call; however, anyone can join your live video. This type of content will allow you to build your profile and really engage with your followers, and then, in turn, improve your personal brand.  Most active users tend to interact more with personal shares and those who speak truthfully. This type of content is becoming more relevant on LinkedIn because most followers want to see content they can relate too. 

Do you want to start your consistent online presence on LinkedIn? MSM DesignZ, Inc. is here to help! With our team, you can ensure content that is top-notch quality and honing in on your personal goals and brand. We are assisting in all areas for our clients. Visit our contact page at, and we can discuss a plan that will bring your online presence up to the next level.