Top 3 Reasons to Use a Digital Marketing Agency

Written by Courtney Raguso, Social Media Content Creator

One of the top reasons a business can have a hard time finding success is due to the lack of having a well-developed marketing plan. In fact, most small businesses will end up failing because of that reason. Of course, you can also blame the product if it is poorly designed and reaps no value to consumers, but we’re here to talk about the marketing aspect. Many business owners view their brand like they would their own child. It’s something that takes a lot of time and labor, but can be very frustrating to many when they don’t see their efforts pay off. A business owner may have a lot of confidence in themselves thinking they know their brand inside and out, and they might. However, the real question is: can they apply it to create a robust marketing strategy? Many don’t know how, but that’s where we come in. Let’s discuss 3 reasons you should hire a digital marketing agency for your business. 

You can save money with an agency instead of an in-house team.

Hiring an entire team or division for your digital marketing efforts will be very costly. Depending on how aggressive you want your marketing campaign to be, it can still be an expensive investment. However, in the long run, you are getting more value because you’ll be able to focus on other aspects of running your business instead of spending time on digital marketing strategies. Also, an individual who works at a digital marketing agency versus someone who has limited experience working for different businesses will have a much wider range of capabilities. You won’t have to pay for extra benefits either like health insurance, paid time off, equipment, and office space costs like you would with an in-house department.

A digital marketing agency has access to more resources.

Want faster, better results? Not only can a team of experts provide you with a robust marketing plan, but they can also continue to manage your accounts while providing analytics and reporting insights. With access to more tools, optimizers, and trackers, you’ll be able to make more data-driven decisions. Although a digital agency has a lot of services to offer, there are some instances where having connections really helps. At MSM, we have connections to get the job done past our capabilities. From printers to truck wrapping companies to public relations and media connections, we’re in the know and can get cheaper rates with companies because of the industry we’re in.

Rest easy knowing that everything is handled by professionals.

When you work hard to create something that’s important to you, of course, you’ll want to feel like your business is in the best hands. Some business owners may feel apprehensive to hire an outside team to manage their online presence, and that’s normal. However, with social media and the internet as an ever-changing landscape, it can be difficult for one person to stay on top of all the changes. When you hire a team of experts, you are hiring professionals who have experience studying the market and applying different strategies for brands with different needs.

With a digital marketing agency, you will be able to achieve more success. We know what strategies work best for each business. Every brand is unique and has a different set of needs. The right agency will be able to provide you with a tailored strategy that’s unique to your brand. There is no one-size-fits-all strategy, and if an agency presents you with one, that’s a red flag. Building a brand and growing your online presence doesn’t happen overnight, and you’ll have to understand that a good agency won’t make promises like that. It’s a process and takes time. So trust the process. We have experts who are constantly researching and staying on top of the latest news and trends, so your online presence will never get stale. Lastly, you’ll want an agency that can give you personal attention, and be as responsive and transparent as possible. Communication is key, and if you want the best partner for building your brand, you can count on us!

At MSM DesignZ, we put in the time and energy needed for success, so you can ensure you are using every dollar for maximum return. With over 20 years in the business, we have watched marketing evolve from traditional to digital. Whether you need a website refresh, more attractive email, or a quality online presence, we can do it all. When we take on a client, we put in 110% and treat every brand as if it’s our own. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!