Tips to Achieve a Cohesive Instagram Feedby Yaneris Michel, Social Media Coordinator at MSM DesignZ, Inc.
The year is coming to an end and it’s time to start planning your strategy for the next one. If one of your goals for 2018 is to improve the social media presence of your business, or your own, you might want to consider revamping your Instagram feed.This is super important. When someone finds your business on Instagram, they might take a glance at the top nine images, that’s your only chance to make them stay and follow you or just say bye forever. It’s love at 9th sight or nothing. For that reason, we created this post for you with the basic tips for you to start re-designing your Instafeed. This is not a strict science and you can pick and choose which tips to implement and which to dismiss. Don’t forget, the trick is not to have everything looking the same, but a feed that looks visually appealing to attract more eyes. 1. Let your content talk about you Your content is the most important thing on your Instagram feed. Without good content, it doesn’t matter how many great effects and filters you add to your images. Start by picking the 3 things that identify your brand or that you are passionate about. Or if you have a business, such as a restaurant for example, do not focus only on food, but also try to think of 2 more topics that can make your feed look dynamic, like images of your staff or “happy clients”, drinks, and ambience. Meaning that you’ll not only be shoving food on people’s faces, but you’ll also let them see other parts of your business. Remember that people should be able to understand what your instagram personality is simply by looking at your last 9 pics, so make sure those images are always related to your business’ operations. 2. Pick your feed layout This is a totally optional tip to follow. But it’s a good start if you’d like to have a certain type of feed. Having a feed layout would make it much easier to stick to a consistent Instagram theme. Keep in mind that you must create your layout considering combinations of pictures in rows of three. Some layout examples are: Image+quote+Image, Image+Image+Quote, Selfie+Quote+Image, etc. You can also establish a pattern of an specific kind of “image” to go in your layout (selfies, styles, objects, etc.)