“TikTok Made Me Buy It” 2021 Lineup

Written by Courtney Raguso, Social Media Content Creator

It’s 10pm, you’re in bed and have been scrolling on TikTok for hours. You stumble across a video of a girl raving about the soup dumplings she got at Trader Joe’s. This is not the first time you saw a video of someone raving about this product. The next day, you decide to drive to your local Trader Joe’s, and ask for the “TikTok soup dumplings.” The manager immediately knows what you’re talking about and proceeds to tell you: “sorry, but we’re all sold out.” This phenomenon is called herd behavior, and on social media, it happens when a video showing a product goes viral. TikTok has caused many brands to sell out because of the virality of the app. It’s a place where people share their lives, and that includes the products they use. Today, we’re going to discuss this year’s 10 most viral products on TikTok and why your brand should be on the app. Let’s get started! 

Trader Joe’s Soup Dumplings

Inspired by the same original soup dumplings, Xiaolongbao, that originated in the Jiangsu province of China, this type of dumpling is traditionally prepared in a xiaolong, the small bamboo steaming basket from which it gets its name. In America, we call them Soup Dumplings because they are filled with hot soup, and therefore must be eaten carefully!


“First off, I have to say these things are delicious. The broth is very tasty, it’s savory, but it has just a touch of sweetness to it. The ground chicken is perfection. It practically melts in your mouth, and it has a wonderful texture that’s closer to ground beef than what you’d expect from chicken. It also tastes great.” 


Gua Sha Face Tool

This ancient Chinese healing technique is grounded in the foundations of energy and lymphatic drainage. The facial Gua Sha tool is used across the face, moving lymphatic fluids, so skin can function better and improve blood circulation. It also helps reduce puffiness and add energy, helping skin to feel lifted and brighter.


“Wow. Ok, this is surprising. I bought this because my daughter bought one, she’s only 17, but she saw it on TikTok. So I bought one. I just use it at night for a few minutes, maybe 10 minutes before I go to bed. I use it with Rose Hip oil, which I saw good reviews on, and it seems to work well together. Not only my neck has improved but also the deep line between my eyebrows and generally all over. Highly recommend this item as an alternative to Botox!”


Portable Door Lock 

This portable door lock is small and can go wherever you go for an added safety measure. Attach this to your apartment door, hotel room door, and anywhere else you want an extra lock to ensure your door stays closed. It’s easy to install or remove, and can be installed in seconds without any tools. Just insert the metal piece into the slot of the door lock, close the door, and then put the red handle groove to the stud on the metal sheet, then no one can open the door from outside.


“I absolutely love this secure locking door item!!! I purchased 4. I use 3 on a daily basis. One on my front door, basement door, and one on the back door. No one can come in without me removing them…not even with a KEY. VERY EASY TO USE!!!! Not easy to use if you haven’t read directions, keep directions up, and it’s pretty much kid proof.”


Zen Body Shower Head

This filtering shower head can clean your water and rid it of bacteria and metals that could be lingering in your water pipe! It also has a very good pressure design with micro nozzle technology that makes the outlet holes smaller and denser, increasing the speed of the water flow, saving you water up to 30%. The multi-layer filter protection helps remove excess impurities, soften hard water, and help contribute to healthier skin and hair.


“A powerful cascade of aquatic bliss. This shower head is very soothing. I would definitely recommend this for anyone looking to revive, refresh, and yet, still feel relaxed. Our shower head needed replacing, this one looked intriguing, was a great price, and so I thought that I would give it a try. If it didn’t work out, I would simply pick up one from a reliable brand. However, this shower head feels incredibly subtle and yet powerful enough to remove soap suds in a flash!!”


LED Strip Lights

Scroll through the “for you” page on TikTok, and you will come across teens dancing as their rooms glow a rainbow of colors behind them. The TikTok lights are LED strip lights that come in a wheel that you can unravel. From there you can take them and stick them on anything including your ceiling, walls, bed, closet, and even outdoors. Using a remote, you can then change the color, the speed, or even a cool fade with multiple shades!


“The actual LED strip is nice and thick and definitely has good quality. I’m incredibly satisfied with this purchase. The only thing I would say is to be sure where you want to stick this because once you stick it on you can’t really take it off or else the adhesion will tear off. They also give you an extra connection piece as well. Very good quality product. These are the lights you want to buy.”


The Pink Stuff Cleaning Paste

It’s the only household cleaning solution you’ll ever need. Established In 1938, The Pink Stuff, otherwise known as miracle cleaning paste, is vegan and can clean practically anything. Scuffs on the walls? Dirty stove? Stains on your bathtub? The Pink Stuff will fix all that.


“Amazing product. 99% all natural… no chemicals, no toxic odor. Shower wall…hard water stains completely wiped out. Oven door, (10 yr old) I used other products, but it never came as clean. I applied PINK and left it overnight. Baked on grit was softened enough I could use a spoon to scrape. End result…BIG DIFFERENCE. By far the best versatile nontoxic gentle abrasive product.”


Sun Lamp

Create a sunset in your home using a sunset lamp projector, which projects a colorful halo onto any corner of your room. These sunset lamps elevate any space from dreary to dreamy. Not to mention, these lights also have significant health benefits. Light therapy is often used as a way to treat depression or symptoms of seasonal affective disorder, as well as to reduce stress and anxiety.


“This lamp really exceeded my expectations. I bought it on a whim and honestly wasn’t expecting that much, but I’m really happy with it. Feels like it’s made of durable, quality material and emits a strong light, but it’s not too bright. I use it in the evenings when I’m trying to wind down before bed, and it’s bright enough to light up my room without feeling like it’s going to mess up my sleep cycles. Highly recommend it. It really does feel like you’re watching a lovely sunset!”


Reversible Octopus Plushie

It went viral for not only being cute as can be, but also for helping people express their emotions. This sensory fidget toy is perfect for stress relief, and lets you show your mood without saying a word! Simply flip the plushie to its happy face or its angry face.


“I originally bought this because it was so cute, and I wanted to let my boyfriend know if I was in a good mood or not without having to talk to him. WELL! It turned out to be a fantastic emotional tool for my 4-year-old daughter. She saw how I was using it to show what emotion I was feeling, and now “Jelly” is her favorite stuffed animal. She uses him to show when she needs her alone time and when she needs a break from talking or, when she’s just plain mad. He’s soft, cute, and durable. Love it!”


Bagel Guillotine

Meet the item you never thought you wanted in your kitchen until now! This bagel guillotine allows you to safely and effortlessly slice bagels into two perfect halves with no knife required. There is a slot where the bagel will rest, and then simply push down on the blade to obtain the finished product; a cleanly sliced bagel.


“This is such a fun slicer! It goes through the middle of the bagel perfectly and little to no effort – however, you sometimes do have to make sure you haven’t put it in the holder somewhat wonky. It cuts like a breeze, and is easy to clean, too. I have gone straight through 2 packages of Costco raisin cinnamon and plain bagels without having to stop & clean til I was done. Great little unit and very well made!”


Women’s High Waist Butt-Lifting Yoga Pants

The ruching on these butt-sculpting TikTok leggings make your behind look like a peach! They are crafted with non-cellulite material, making your cellulite appear non-existent while lifting your booty. It offers a perfect fit and is squat-proof. It’s quick drying, moisture wicking material is super stretchy and offers a very comfortable fit!


“Girl if you’re looking at these leggings, just do yourself a favor and get them! They have me looking SNATCHED!!! You hear me? If you order your ACTUAL CORRECT size, they fit nice and pass the squat test, so no undies will show through them.”


Push Pop Fidget Toy

This push bubble pop fidget toy has a quiet side and a loud side to pop. Its purpose is to help relieve anxiety, stress, and restore mood. It is ideal for people with autism, ADHD, and people who tend to be anxious throughout the day. Not only can it help relieve stress, but also assist in children’s basic mathematical knowledge. It is convenient to carry when traveling, and you can use it anywhere. Plus, it can be reused and cleaned!


“This product works great! I always find myself having a hard time focusing on what I’m doing for long periods of time and just have trouble staying still in general. I am a current college student, and sitting down in long lectures has made this problem even more apparent. Similar to popping bubble wrap, this has the same satisfying feel to the real thing!”

All these products blew up on TikTok and many of them were selling out. The reason brands can become so successful on the app is because of the authenticity it promotes. People love to share, and younger generations crave authenticity. When a product is reviewed on TikTok it comes across as more honest because everyday people, who aren’t getting paid, are showing the product in action. Video offers a lot more insight and detail on the item and how it can be used, making it easier for people to decide if they really want it. The “TikTok made me buy it” phenomenon is an accumulation of what everyone has decided to engage with. These videos can gain traction in a matter of hours, it all depends on the TikTok algorithm, what hashtags and sounds you use, and how you shoot your video. If you get your product in front of the right people, you can become an overnight sensation.  

At MSM DesignZ, we put in the time and energy required for success, so you can ensure you are using every dollar for maximum return. With over 20 years in the business, we have watched marketing evolve from traditional to digital. Whether you need a website refresh, more attractive email, or a quality online presence, we can do it all. When we take on a client, we put in 110% and treat every brand as if it’s our own. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!