What If Every Brand Were More Active in Social Media?
September 24, 2012
It’s estimated that roughly 60% of people that post questions on a brand’s social media page expect an answer, even […]
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How Brands Are Marketing Themselves without ‘Advertising’
July 24, 2012
There’s a quiet brilliance in good, effective advertising that, beyond the occasional Cannes Lion award probably won’t go recognized by the […]
On Becoming a Premium Brand
April 27, 2012
Premium brands: They exist everywhere, and some of us might even consume their products daily. Brands that are considered premium […]