Developing a Business Plan: Finding Your ‘Why’
February 22, 2012
In “Ogilvy on Advertising”, David Ogilvy famously notes that one of his best pieces of writing was one that he […]
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3 Potential Social Media Problems for Businesses
November 21, 2011
Social media is an inherently useful and often brilliant platform for businesses to communicate with their customers. It’s important not […]
Breeding Your Super Customers
October 14, 2011
Envision a legion of customers. Ones that are genetically engineered to be stronger, more agile and more intelligent than any […]