Facebook Ads and When to Use CPC vs. CPM
June 27, 2012
Though the value of Facebook’s advertising platform has, especially recently, come under fire by some businesses that are utilizing that platform, […]
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Why A Facebook Fan Could be Worth $1 Million
May 30, 2012
The million dollar question that has long haunted the field of social media has always been: What is the return […]
The True Value of a Facebook Like
February 10, 2012
Marketers have been, for a while, trying to truly quantify the value of a Facebook like. The problem with determining […]
Why Numbers Mean Nothing
November 28, 2011
Hits, fans, followers, impressions, clicks — all of these different variables are essentially measurements of the same exact thing. They […]