Why Social Media Can Be Crucial for Consumer Relations
July 31, 2012
David Ogilvy probably said it best when he noted that, “the consumer isn’t a moron; she is your wife.” As […]
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There’s No Substitute for “Doing Your Homework”
May 23, 2012
David Ogilvy — arguably one of the most influential ad men on earth — once wrote in his book Ogilvy on […]
3 Tips For Creating Facebook Ads That Work
May 4, 2012
For many smaller brands, relying on the organic growth their Facebook presences is often the norm. After all, marketing budgets […]
Developing a Business Plan: Finding Your ‘Why’
February 22, 2012
In “Ogilvy on Advertising”, David Ogilvy famously notes that one of his best pieces of writing was one that he […]