Reinvigorate Your Digital Marketing Strategy This Spring
Written by Kellie Quain, Digital Media Manager
As we welcome spring on March 20th, our team of experts recommends that you review your upcoming content and assess if you are effectively using the change of seasons to your advantage. Seasonal marketing often means adjusting your online marketing campaigns so they align with national or global holidays. It focuses on looking at the calendar, identifying appropriate opportunities, and capitalizing on them. For example, this may mean focusing your audience’s attention to a specific product or offer you are currently running. It could also mean launching a timely discount or promotion that is specifically useful during warmer months. Now is the time to figure out how you’re going to leverage the start of spring in order to reap the most benefit. While evergreen marketing certainly has an immense impact on your traffic and online engagement, seasonal marketing has its own advantages that can help reach a new, untapped market or re-engage previous customers. Let’s discuss how you can make the start of spring work for your digital marketing efforts!
Spring Marketing Tactics
Offer “Spring Cleaning” Shopping Opportunities – If your business has existing product or items that you would like to sell in a timely manner in order to make room for new stock, you can establish a “spring cleaning” sale or promotion. This is a common practice during the middle of the year, especially when merchandise is cycled. These types of promotions allow businesses to clear out old inventory and direct all traffic to a specific “sale” page or landing page on your website.
Reach Out to Existing Customers – As spring rolls in, this is a great time to reach out to those that have dined with your restaurant or purchased from your company in the past! Springtime is synonymous with positive energy, and there’s no better way to harness said energy than by personally contacting customers. Email campaigns are an exceptional way to send a custom-designed ‘thank you’ message to your loyal customers. You can also take this opportunity to remind them of rewards programs, ongoing promotions, or the ability to leave a review following a recent purchase. Personalized outreach is among the most vital 2022 spring marketing tips to consider!
Add a Splash of Color to Your Graphics – From the sweet pastels of flowers to the vibrant greens of new grass and leaves, spring is filled with engaging color palettes. While we do not advise that you abandon your current brand color palette by any means, our talented team of graphic designers has the ability to incorporate these seasonal colors in a way that uplifts and reinvigorates your visuals. Using these captivating pastel tones to welcome the new season in various digital marketing materials including email campaigns, sales promos on your website, and social media posts is sure to elevate your online presence. Lively colors are much welcomed after a long, dreary winter to get people in a better mood!
Don’t Forget to Plan for the Upcoming Holidays – At MSM DesignZ, we have a golden rule when it comes to holidays: Plan, plan, plan! There are several major holidays during the spring that serve as an exceptional subject for your digital marketing campaigns. From Mother’s Day to Easter and International Women’s Day to Earth Day, spring holidays can help businesses attract and inspire large audiences. Be strategic in your timing with email and social media campaigns, and make sure your potential customers are given plenty of opportunities to engage with your brand.
No matter what industry your business is in, there are countless ways you can incorporate the reinvigorating energy of spring into your content to spark engagement and conversions. The experts at MSM DesignZ are available to discuss our digital marketing ideas for spring to breathe new life into your ad campaigns, social media, graphics, website, and so much more. Spring can make a considerable mark on your annual marketing plan and is critical for a successful year. Let’s discuss a plan to enhance your digital strategy today.
At MSM DesignZ, we put in the time and energy required for success, so you can ensure you are using every dollar for maximum return. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We’ve proudly assisted our clients in all areas for the last 22 years. Visit our contact page at https://www.msmdesignz.com/contact/, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!