Reasons You May Have a High Bounce Rate

Written by Courtney Raguso, Social Media Content Creator

Optimization is key to having a successful website. Many people often stop updating their website once it’s finished because they think it will work for itself, but that’s simply not true. A website’s purpose isn’t to simply exist; it offers people a place to shop and learn about your product. When it comes to getting visitors to your site, your website needs to be maintained, monitored, and undergo regular updates. Sometimes links no longer work, and need to be taken down, while other problems can include poor layout and slow load times. Either way, you need to stay on top of these issues as they may arise. By ignoring these common issues, you’ll notice your bounce rate may increase, which means that people are leaving the site too early. In this blog, we’re going to discuss what can cause your bounce rate to increase, and how you can lower it. Let’s dive in.

Typically, used as a measurement of a website’s overall engagement, a bounce rate is the percentage of site visits that are single-page sessions. This means the visitor has left the site without viewing other pages within the site. The rate is calculated by dividing single-page sessions by all sessions. According to Google Analytics, a high bounce rate isn’t always bad, since it depends on the type of site you have and what your goals are. However, that’s only if you have a single-page site like a blog, or offer other types of content for which single-page sessions are expected. A high bounce rate is bad when you have a site with multiple pages. It’s especially bad if you are seeing it on the homepage. This increased rate can be caused by many issues, some of which can be more obvious than others. However, the good news is that most of this is in our control, and can be addressed. 

Some common challenges we see a lot of the time with our clients can vary. Slow load times are one common cause of a high bounce rate because most people lose patience after waiting a few seconds for a page to load. If your page takes longer than 3 seconds to load, then you may want to do some digging. There are several ways you can increase your page speed, including reducing your redirects and compressing your images. Another common issue that contributes to a high bounce rate is a website that isn’t optimized for mobile. According to Statista, mobile accounts for approximately half of the web traffic worldwide. Recently, mobile devices generated 54.4% of global website traffic. If your website looks messy and is hard to navigate with a phone, then you may want to work on getting that page optimized. Bounce rates can also increase if you have misleading title tags and meta descriptions. The snippet is your chance to grab a customer’s attention and get them to click on your site. If it doesn’t accurately reflect what’s on the landing page, then the person will back out right away. 

Now, you heard about some issues you can face, but how can we fix them? Well, there are several things you can do depending on the size of the problem. Look at all your analytics, including the audience overview, channels, all traffic, and page data in Google Analytics. These reports can provide you with information that will direct you to where the issue is coming from. You want to make sure your ads and content are relevant to your site content. You also want those pages to offer visitors a good user experience and have easy navigation that will direct them to where you want them to go. If the issue is more widespread, you want to do a quality control sweep of your site. Reevaluate your overall site design and examine all the working components as well as the visuals, including the graphics, color, calls to action, and visibility of important page elements. Sometimes some issues can be too overwhelming, and the data can often look confusing. That’s why we offer web development services, as well as SEO services, to ensure your site is where it needs to be to get you those sales! 

At MSM DesignZ, we put in the time and energy required for success, so you can ensure you are using every dollar for maximum return. With over 20 years in the business, we have watched marketing evolve from traditional to digital. Whether you need a website refresh, more attractive email, or a quality online presence, we can do it all. When we take on a client, we put in 110% and treat every brand as if it’s our own. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!