Micro Influencers Will Have A Macro Impact
Written by Courtney Raguso, Social Media Content Creator
Who are Micro-influencers?
Although they may have fewer followers than your average influencer, that being between 1,000 – 10,000 followers, micro-influencers are playing a big role in the next wave in marketing. While having a high number of followers is seen as “high status,” it is the level of engagement they create from their followers that makes them special. The number of followers doesn’t hold as much weight as you may think, and at the end of the day, some may say it’s not much more than a vanity number. What really matters is the engagement rate that yields ROI. Micro-influencers show that they actually care about their audience and can relate to them, which in turn provides the audience value and they become loyal supporters. A high level of engagement is what ends up being more valuable because it builds long term success. You know what they say: slow and steady wins the race.
Forming the Right Relationship Counts
It’s all about quality. Quantity does matter, however, you’re not going to increase brand awareness if that’s only what you’re after. In this digital age, trust is one of the most valued principals. Millennials and Gen Z value authenticity and transparency above all else when choosing a brand they support. These generations consist of micro-influencers. When looking for an influencer, it is important to treat them the same way you would your own target audience since you are trying to acquire their audience. It’s all about shared values.
The best way to establish and build a relationship with influencers is by engaging and supporting them. They will be more responsive and want to work with you. Micro-influencers are completely organic and take pride in the patience it took to build a genuine following. So they won’t support a brand they don’t share values with. There are many ways you can work with them. For instance, they can take over social accounts or record product reviews. The opportunities are endless! They might be seen as the underdog for their smaller following, but micro-influencers have a major impact and continue to evolve digital marketing and our online community.
At MSM DesignZ, we value the importance of producing high quality content and believe in the power of influence. Micro-influencers might be “micro”, but they are making a macro impact in the world and continue to grow their community effectively by focusing on providing true value. That’s what our team is all about. Here at MSM, we don’t just make interactions, we make connections and give your business a voice. Want to give value to your audience? Call our main office in Tarrytown at (914) 909-5900 and we’ll discuss an individualized digital media strategy for your business that will not only add value to your audience, but your brand as well. We look forward to working with you!