How to Find Inspiration for Blog Posts

Written by Courtney Raguso, Social Media Content Creator

So, why should you have a company blog? Well, there are many reasons, but the most important is your SEO. Blogging is essentially content-based SEO, which helps increase your search visibility. Google works by picking up keywords and phrases from your site and ranks your website based on those particular searches. If you want your site to have higher search rankings, make sure to have a blog to which you contribute consistently. Aside from that, there are many other reasons you want to have a company blog. Another major benefit of blogging is positioning your brand as an educator. A goal you should have for your brand is to become an educator and expert in your industry, and blogging will help educate your audience. Blogs are also great for repurposing content for social media, which is another way to get users to your site. It can also be a good opportunity to build an email list and send out weekly blogs to interested readers. Having a blog not only provides you with a strong foundation in your marketing strategy, but it also helps you build a community and get your audience engaged.

Now, you know why blogging can be such a great addition to your digital marketing strategy, but how can you get inspired? Writer’s block is a real thing, and it can feel like you’re burnt out of ideas. Well, luckily, you have a team of writers you can hire at MSM! However, if you want to become a better writer yourself, we have some tips you can follow for gathering inspiration. As we stated above, keywords can help improve your search rankings. So why not write a blog to help you get more of the keywords on your website? It’s important to not contain too many keywords per blog post – this is considered “keyword stuffing,” which is an unethical, Black Hat SEO method. However, if you can write a good blog that’s relevant to the keywords people are searching for, that is considered acceptable because you aren’t overkilling it with keywords and the blog will read better. Your audience is another point of inspiration you can use because you can think of topics that they may have questions about. You always want to be putting yourself in your customers’ shoes and think about what it is that they need. You can also check your social media comments and DMs to see if anyone has any questions you can answer in a blog. Current events are also a good topic you can touch on in your blog because if it’s relevant to your industry, people will care to read it. For instance, at MSM, we often write blogs about social media news because we are a digital marketing agency. If you are an HVAC company, then maybe you’ll want to share news related to oil prices or energy innovation. Just always remember to keep your blogs relevant to your industry. 

Effective writing can be a challenge, which is why blog writers and professional authors exist. Although you may know a lot about your industry and have a lot to say, not everyone can communicate it well. Maybe you are a great writer, but just don’t have the time to write original, quality blogs or have more time to promote them. Although a digital marketing agency isn’t in the same industry, we are experts in finding ways you can communicate your value to an audience in a way that they would understand. When you hire an agency to write your blogs, you can spend more time focusing on other aspects of your business. Digital marketers are experts in creating consistent, quality content that will educate and engage your audience. We are SEO experts and can manage a website, and implement creative ways to push your brand to the right audience. The right agency will manage your blog, send you topics for approval, and keep a consistent posting schedule to ensure your blog never goes stale. It’s never too late to start a blog, so contact us to get started and enhance your online presence!

At MSM DesignZ, we put in the time and energy required for success, so you can ensure you are using every dollar for maximum return. With over 20 years in the business, we have watched marketing evolve from traditional to digital. Whether you need a website refresh, a more attractive email, or a quality online presence, we can do it all. When we take on a client, we put in 110% and treat every brand as if it’s our own. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!