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How To Begin a User-Generated Content Campaign

Written by Alyssa DiLascio, Social Media Coordinator

User-generated content has gained massive popularity for many companies in their marketing efforts because of the trust customers have within each other. It transforms loyal customers into enthusiastic brand campaigners to help build community engagement around services or products. According to Adweek, 85% of users surveyed were found to be more influenced by user generated content than the content made by the brands directly.  It is also known, through analytics, that customers tend to like more campaigns shared through other customers because of their unbiased perspective. 

A UGC campaign is often recommended to many brands to boost organic content. This type of campaign serves excellent social proof to the brand’s audience. The content from real customers increases credibility and brings the brand’s promises into perspective. The bottom line here is that customer’s love to see content that more honest and, well, – human. 

How to Begin 

Here are four great steps to building a top-notch UGC campaign: 

  • Design your concept or ‘main question’: This question will be the main focus of your campaign. Each campaign you create will have a specific focus that your audience will love. This question could evoke emotion or value about your brand. 
  • Launch and amplify: Begin your campaign by asking your audience the main question, then engage with them. You can then amplify your audience’s answers by posting on social media and gain more feedback and shares. 
  • Display: Gather the best entries you’ve received over a set period of time and display them on your website.
  • Share: Share your feedback to your social media! It shows customer loyalty and appreciation. 

Within these steps, you’ll need to figure out which type of ‘user’ you want to highlight. There’s employee, brand and customer user generated content you can advertise. Employee generated content is a great way to show the human side of your brand, while introducing audiences to your brand’s culture and offering a viable source of authenticity. Brand advocate content narrows down your customer base to those individuals who have interacted with your brand already, then ask them if they’d like to become a brand advocate. Then they will take the lead. Customer generated content is the most effective in this approach. These days, it’s given because almost 95% of customer read online reviews before making a purchase. It is not common for customers to make a blind decision anymore – therefore why sharing this type of content will do brands a favor. 

Maintaining the Momentum 

Once you have your UGC campaign in motion, it’s important to keep up with it. You can keep up by searching for more advocates, creating unique content, and engage your audiences with contests or more surveys. UGC campaigns have the potential to transform your brand and bring out the brand’s personality and mission to the forefront. 

How MSM Can Help

We believe organic content is crucial to a brand social media pages and website. It shows a uniqueness to the brand’s mission and community. Our social media team can help you come up with unique content that brings out your brand’s purpose. Our website development team can help design the perfect site for your users to have the best experience. We want your brand to GROW and THRIVE! Are you ready to start? Contact us today to learn more about how we can assist you: https://www.msmdesignz.com/contact/

Sources:

https://digitalmarketinginstitute.com/blog/how-to-use-user-generated-content-ugc-with-4-great-examples

https://crowdriff.com/resources/blog/the-top-benefits-of-user-generated-content-why-ugc-is-important-for-your-brand