How Do Search Engines Actually Work?
Written by Alyssa DiLascio, Social Media Coordinator
How often do you use Google to search for a product or even general information? Don’t you always get the answer to your question right away? Google is known to be convenient at any given moment. The search engine is a powerful tool that quickly results back to the searcher. The main question is: “How do search engines work to categorize websites and serve them back in results to the searcher?” This can work by SEO techniques to drive visibility and traffic into websites. Let’s discuss how search engines actually work and why you should practice SEO techniques on your website.
What Are Search Engines?
Search engines are tools that find and rank web content matching a user’s search query. The search engine consists of two main parts, which are the search index and search algorithms. The search index is a digital library of information on web pages. The search algorithm is the computer program that ranks matching results from the search index.
The search query results are what help your website reach the RIGHT audience! You can find your potential customers by organic content or paid ads on Google. However, knowing how the search engine works and brings you to the right customers is an important part to know when building your website. Here’s a pro-tip when learning about the search engine and your website: Keep your audience in mind and NOT just what the search engines want.
How Search Engines Build Their Index
In order to build your website’s search visibility, it’s crucial to understand how the search engine builds their index. There are three main steps: URL’s, crawling, processing and indexing. Google discovers URLs through three common activities which are backlinks, sitemaps and URL submissions. Crawling is where a computer bot visits and downloads discovered pages. Processing is where Google works to understand and extract key information from crawled pages. This is more of a difficult topic to understand, although it’s important to know this process includes extracting links and storing content for indexing. Lastly, indexing is where processed information from crawled pages is added to a big database called the search index. This can also be known as a digital library where Google’s search results come from.
SEO optimization is another key component to understand when learning about the search engine because there are different types of optimization when building your website. Search engine optimization tends to change frequently, but the core principles do not. We can break down SEO into three components:
- Technical optimization
- On- page optimization
- Off-page optimization
Technical optimization is the process of completing tasks throughout your website that are focused on improving SEO and not exactly related to content.
On-page optimization is the process of making sure your content is relevant to your target audience and provides an excellent user experience. This includes finding the right keywords for your content, and this can then be done through a content management system. A CMS is useful for the website and making sure all the content meets the SEO requirements. It can be used to create optimized page titles and descriptions for SEO purposes.
Off-page optimization is the process of improving your site’s search engine results through activities outside the site. Search engines rely on algorithms to find web pages and decide which ones to rank based on given keywords. That’s why keywords and back linking are important to SEO.
How MSM Can Help
This was a basic rundown of how search engines work. Our team is experts on building your website, and we know how to tackle SEO optimization. We want your website to be seen more and more every day, and our team is ready to help you! Contact us to learn more about how we can assist you today. Visit our contact page at https://www.msmdesignz.com/contact/