How Brands Can Thrive in Instagram’s Algorithm Era

How can you make sure your posts get seen with Instagram’s newest update? How can you fight the fact that Instagram will choose what to show you and when?

Well, Instagram has been telling advertisers to start treating the platform like Facebook, down to using similar creatives in ads on both platforms since the likelihood is that Instagram’s feed will be along the same lines as Facebook’s news feed. So, naturally small business users are worried that their posts will be drowned out by bigger brands with more content on the platform. Here are tips for you to work with the algorithm, and not against it.

Don’t over post

People are more likely to see your content if they engage with you, so give them something good to engage with! Post regularly, experts recommend posting 3-5 times a day. In the long run, a better way to ensure that your posts still get seen is to work with Instagram’s algorithm and convince it that people want to see and engage with your posts. Pay attention to which of your posts get the most interaction, and then post more like them.

Develop a visual style

Develop a creative, but consistent visual style. Take a look at our Instagram account above as an example. Creating this makes people instantly recognize your brand. Visual style is more important than ever, but it’s also key to make sure that your posts are fresh and relevant.

Make great content and pay for sponsored content

In the age of the algorithm, agencies are pushing for brands to rely less on free, organic reach. So, make sure when posting that your pictures are clear, good quality (with natural lighting), and in focus. It helps to have them cohesive with one another. Your content should be something that your audience wants and expects from you. Since Instagram is going to be highlighting engaging photos first in the feed – ask yourself, ‘Will my audience like this?‘ before you post. Content that gets plenty of likes, comments, and share will be seen by more people. Lastly, spend the money on ads.  This will get you real long-term fans and engagement from interested people.

Turn on notifications

By doing this, followers will receive an alert every time your account posts an update. If you want to make sure you don’t miss any of our tips, for example, you can turn on notifications by going to our Instagram page, clicking on the three dots in the top right hand corner of the screen and clicking “Turn on Post Notifications”.


How is your business preparing for the big change?