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Hiring a Reputable Marketing Agency

Written by Courtney Raguso, Social Media Content Creator

Finding the right digital marketing agency to help your business reach its goals is a process you shouldn’t rush. There are countless agencies to choose from, and not all of them are created equal. Each agency has their own expertise, experience, and work culture, and it’s your job to find one that is not only reputable, but also fits your brand. While working with a digital agency can be a great investment in your company’s growth, selecting the wrong partner can end up costing you in the long run. Not all agencies prioritize and value relationships with their clients, and some take advantage of business owners, which is why it’s important that you do your research! In this blog, we’re going to discuss the process of hiring a reputable agency, including what to look out for and questions to ask before hiring an agency. Let’s dive in. 

When it comes to what to look out for, there are several green and red flags. First and foremost, you’ll want to check their online presence and credentials. A reputable agency that is successful will have a strong and consistent online presence. You will also find that the quality of their content is high, providing a clear branded presence, offering value to their followers. There are essential proficiencies you need to search for as well, including to see if they have the right tools and skills to advance their projects. You want a company that uses the best tools to keep track of your analytics and provide key reports. You can even look for case studies and testimonials to see how they’ve made their clients successful. Being able to see a track record of their work allows you to see how they work with clients and the processes they use. 

Aside from the good stuff, we also have red flags you should look for. The biggest red flag would probably be having no proven track record, or if they can’t provide measurable results. An agency with no explanation as to how they can achieve measurable results is just an agency that’s making promises they can’t keep. Another important factor is poor communication. You should never have to chase an agency for a response or explanation. Time frames and what to expect should be discussed from the get-go. They should be clear about their creative process, including how they plan to communicate, do research, come up with ad copy, and more. Trustworthy agencies are also upfront about their reporting and are transparent with your results. If their reporting is too general and doesn’t offer much insight, they could just be twisting your leg. Before contacting an agency, save yourself some time, and go check out their reviews. High client retention is more significant than volume. If there’s a high turnover with clients, run. 

Now, there are also certain questions you’ll want to ask yourself before hiring an agency. First, you’ll have to ask if they are familiar with your industry. Some digital marketing agencies specialize in certain industries, while others serve all industries. It’s really based on your personal preference on whether you feel better having an agency that is an expert in your field, or one that can provide services in any industry. Another question you want to ask before hiring an agency is if they are a good culture fit and share the same values as your brand. There is a lot to learn about a company’s culture from their core values, style of communication, and reputation. You want to make sure you can align your goals with theirs. An agency’s core values will tell you what’s important to them, and the attitude they have with their clients. Lastly, you’ll want to ask yourself, what are your brand goals? A good agency will be able to tell you what you need. However, it’s good to have an idea of what you want to eventually achieve whether it’s more sales, higher brand awareness, or better search rankings. 

At MSM DesignZ, we put in the time and energy required for success, so you can ensure you are using every dollar for maximum return. With over 20 years in the business, we have watched marketing evolve from traditional to digital. Whether you need a website refresh, a more attractive email, or a quality online presence, we can do it all. When we take on a client, we put in 110% and treat every brand as if it’s our own. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at https://www.msmdesignz.com/contact/, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!

 

 

Sources: 

https://www.forbes.com/sites/forbesagencycouncil/2021/12/22/hiring-a-marketing-agency-make-sure-they-have-these-technical-skills/?sh=1a877cf2429f