Get Pin-spired about Advertising on Pinterest
Written by Courtney Raguso, Social Media Content Creator
Pinterest is a powerful tool to use for many reasons, but one main reason it works so well with users is because it inspires decision making. Pinterest users are proactively searching for things rather than just reactively scrolling through a feed. In fact, 90% of weekly users make purchase decisions on the discovery platform. By advertising on Pinterest, not only are you reaching these customers early, but you’re also getting a head start on better results in the long term. Turning your pins into ads has many benefits. It helps boost awareness, drive sales, and increase conversions, reaching more people when they’re looking for new products and ideas. Pinterest is more than just a social media platform, it’s a search engine for inspiration and has become a hub for businesses to connect directly with their audience. Let’s dive into all this app has to offer.
In regards to the audience, you have immense opportunity. Pinterest can compete with Google Ad Words and is one of the best places to be for eCommerce revenue gain. Pinterest has been growing consistently since it’s launch back in 2010. This year, more than 367 million people use Pinterest every month. Pinterest users are open to new ideas and products, and most of the searches on Pinterest are unbranded. In fact, 90% of weekly users make purchase decisions on Pinterest and are 3x more motivated to buy. Spending nearly 30% more than non-users, their market share delivers a reported average of $2 in profit for every advertiser dollar. Users also have substantial spending power and tend to have a higher average salary with 40% of them having an income over $100,000 per year. Promoted pins make it easier for consumers to discover and buy products they aspire to have. Unlike other apps, the consumer’s attention can be won at the very beginning of the shopper’s journey. Connecting early works, and studies have shown that 98% of users say they’ve tried new things they found on Pinterest, compared to the 71% on other social media platforms.
There are many other benefits to using the app for advertising your product or service, including its features from content optimization to targeting and shopping tools. Pinterest’s targeting capabilities make it possible to get your ads in front of the right people. However, the potential for finding the right audience is vast. Pinterest offers many different ways you can reach your audience whether it’s through topic interests or keywords. Now, you can use features like match types, negative keywords and search term reports to target and optimize with more precision. It also offers multiple ways to reach people who have already engaged with your website, store or content and find people with similar interests and behaviors to your existing customers. Pinterest also offers different ways you can format your ads based on your goals and audience. Of course, there’s the standard format which is ideal for showcasing your products, but Pinterest is of course beyond standard. Once a user shares a Promoted Pin, the “Promoted” label disappears, and subsequent re-pins are considered earned media. They also offer video, shopping, carousel and collection formats which can help capture even more attention and boost conversions. As Pinterest continues its shift towards becoming a full eCommerce platform, the app continues to offer new features to grow your business and connect with your audience. One recent update is Shoppable Pins which has reportedly increased clicks on products to retail sites by 40%. This update makes it easier for users to find buyable items based on an image. Pinterest also has shopping tabs so users can see all your products in one place. It’s clear that this platform is quickly becoming the go-to place for users to shop compared to platforms like Facebook and Instagram. There are so many ways to use Pinterest in your advertising, it’s just a matter of using it correctly so your Pinterest advertising can reach its full potential.
There is a lot that goes into having a successful Pinterest account. First, you have to post regularly and consistently with your branding. You will also want to create consistency between your ads and landing pages, and make sure your landing pages are mobile-friendly and easy to navigate. Pinterest is a great app for storytelling and offers a visual experience for users, it’s just a matter of using the right imagery, format and text. You will need to take a deep look into the analytics that show your engagement metrics. Once you can determine the pins that perform well, then you can create a strategy based on your audience and goals. Gaining brand awareness on Pinterest is not a cut and dry process and takes time. As helpful as these features are for improving online conversions for eCommerce, they are not magic tools and do require a lot of work and tending to. Creating a Pinterest marketing strategy is worth the effort. If you’re torn on whether or not you should consider investing in your advertising on Pinterest, take note that 50% of users make a purchase after seeing a Promoted Pin.
At MSM DesignZ, we can help you manage, scale and optimize your Pinterest marketing. Having a digital presence should not be an option. We value the importance of utilizing data, trends and experience to drive strategic decision making. Not only have we seen Pinterest grow into what it has become today, but we have also seen what works and what doesn’t. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at https://www.msmdesignz.com/contact/, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!