From Desktop to Mobile – Does your Website Translate?

From the very first glance you take at a website, you develop an immediate impression.  You have an instinctual, emotional reaction to the website’s variety of features including its layout, functionality, and usability. Emotional memory is a significant element in determining attitudes and perceptions.  These attitudes and perceptions are vital determinants in the way a customer makes decisions.  Alas, you can not deny the important role your website plays in the success and growth of your business.  

After years of development, you have finally built a website designed to evoke positive emotional reactions from your business’ consumers.   Its innovative functionality and usability allows for users to navigate the page efficiently and effectively.  It is a platform that provides consumers with valuable information about your products and/or services, thus, giving them the resources needed to take further action- increasing your profitability.

Now that your website is generating positive emotional responses and providing equity to your business’ reputation, you think you’re sitting pretty.  However, in a world where mobile communication is ever increasing, it is essential to recognize that not everyone visiting your website is sitting on a computer.  If your website does not translate the same components and functionality on a mobile device, such as an iPad or Smart Phone, you are losing the interest of those users.  

Don’t panic!  By following these quick tips you can maintain your successful presence on the web.

– Analyze your web traffic to see which screen resolutions and mobile browsers your visitors are currently using.  This will allow you to figure out a variety of options for your mobile version. Currently, Safari is the most used mobile browser overall.

As seen in these graphs below, you can gather useful information about mobile device usage.

– Distinguish the types of information visitors will want to have access to as soon as they enter your website.  For example, you will want to include your home page, services page, and contact page. 

– Make sure your site has built in scalable technology.  For example, a content management system (CMS) with add-ons and plug-ins for mobile and social media applications.  When visitors register with your site, they can use their saved profile information.

– Make sure you stay well informed with the latest mobile applications.  This will help you stay connected with your target audience. 

Proper implementation of a mobile site will serve your consumers more frequently.  Whether they are on the train, commuting to work or between times on the computer, they are still able to have a pleasurable emotional experience with your business.  They will continue to engage with your website no matter what device they use.