Enrich Your Virtual Connections with Webinars

Written by Kellie Quain, Digital Media Manager

It is no secret that COVID-19 has changed the way brands communicate and engage with their audience. Some may say that the way in which companies have adapted in light of the pandemic speaks volumes about their longevity as a brand. As we continue looking towards a brighter future and eventually navigate our way out of this challenging time, there is one question that remains to be answered. Is your brand prepared to thrive in this new virtual world? 

One emerging trend we have seen now more than ever is the utilization of virtual events, webinars, and workshops. In order to remain top of mind for your customers and clients, they need to hear from you in a way that resonates with and engages them. Virtual events are a great way to put a face to your company and connect with your audience. For example, our friends at the Business Council of Westchester had to get creative when it came to their annual Westchester Business Expo, which is typically held at the Westchester Hilton Hotel. Rather than have attendees gather in person this past October, the BCW hosted its first virtual expo, in which exhibitors and attendees came together over live video chat to form meaningful business connections, demo new products, and share information about their services, all from the comfort of their homes or offices!

In addition to being fairly easy to set up and execute, there are many benefits of utilizing webinars and virtual events to connect with your audience. Webinars can increase lead generation in a way that no other marketing strategy can. Through this platform, one may assume that most of the individuals who register to attend are already showing a level of intent and interest in your company. You can then leverage this to boost your sales and promote your products to a captive audience.

Virtual events are also a great method to educate your customers on your product or service, and there are countless ways you can benefit from them. According to Dr. Liraz Margalit, PhD, a Social Psychologist who specializes in Behavioral Design and Decision Making, video content is processed by the human brain 60,000 times faster than text. This means that if your company has something worth sharing with your clients or consumers, doing so on live video rather than utilizing a formal white paper or a Facebook post may help get your point across and be beneficial in the long-term! 

Finally, webinars and virtual events give your company the opportunity to become a trusted source and an authority figure in your industry. Webinars give you the chance to take questions from your audience and answer them in real time. Providing your customers with professional guidance and support in a public forum creates feelings of trust, reliability, and community, and will help your clients see the value in your brand in a way that they may have otherwise not. 

While utilizing webinars and virtual events may seem daunting, getting started is simpler than you might think! So long as you have a stable internet connection, functioning camera, and valuable information to share, you are on the right path. After the challenging and unpredictable year we have faced, having a marketing tool you can utilize from virtually anywhere is a saving grace. For all of your digital marketing questions and solutions, MSM DesignZ is here to help you find your footing. 

With over 20 years in the business, we have watched marketing evolve from traditional to digital. Whether you need a website refresh, more attractive email, or a quality online presence, MSM DesignZ can do it all. When we take on a client, we put in 110% and treat every brand as if it’s our own. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!