Email Marketing Tips, Tricks & Secrets

Email Marketing Tips, Tricks & Secrets

Email marketing costs a fraction of its paper equivalent and delivers a whole lot more.

The ability to track recipient’s actions means you will start to view marketing in a different light – it is even possible to see immediate results from your campaign.

#1 Personalize your email campaign by using first names  – Make your newsletter recipients feel more like themselves, less like mere numbers by greeting them individually and personally.

#2 Make it instantly recognizable – Put your company name in the “From” field. Recipients should recognize who the email is from instantly.

#3 Don’t be spammy – A relevant subject line with your name and what its about works better than !!!???$$$.

#4 Create clear call to actions – Make sure recipients of your email-marketing message know what you expect them to do and what they can expect in return.

#5 Enhance your brand – Make your email instantly recognizable with strong use of color and graphics that enhance your brand.

#6 Experiment with link placement – Maximize click performance by putting the right links in the right places.

#7 Unsubscribes are effective immediately – Avoid a spam like impression by ensuring if recipients unsubscribe this is effective immediately.

#8 Motivate people to sign-up to your newsletter – An incentive can ensure people signup.

#9 Content ideas – Consolidating news provides a useful service to subscribers, and it shows you’re the expert in your field as well.

#10 Send regular consistent newsletters – If you send your newsletter less often, your subscribes may forgot about you and signing up and perceive as spam.

Our email marketing specialists at MSM DesignZ develop and create inspiring email marketing campaigns, to drive the right traffic to your website. Give us a ring to discuss. 914-909-5900