Efficient Ways You Can Build an Email List

Written by Courtney Raguso, Social Media Content Creator

Email marketing holds great value when it comes to investing in your business. In fact, emails provide the highest return among all marketing channels, being $40 for every $1 spent. Pushing out an email to customers may sound easy, but many find that there is a lot more involved in the process. Studies suggest that attracting a new customer costs nearly 5 times more than keeping a current one. Email marketing is something every business should be doing because it helps retain customers. Customer retention offers a long term valuable solution, helping increase revenue and sustainable growth by focusing on building relationships and nurturing leads. However, it’s not always easy, which is why working with an agency can be extremely helpful. Once you obtain a list for your email campaign, you can then share your story, promote your business, and showcase your products, all while turning subscribers into paying customers. In this blog, we’re going to discuss just how you can obtain a list and use it to attract valuable customers to your business. 

Before you gather a list, you first want to determine what the goal of the list is and how you will use it. We recommended having multiple email lists for different purposes because that way you can send out better targeted emails. For example, you can have one list for people who visited your website for the first time and left without making a purchase. You can also have a list dedicated to your most loyal customers and offer them inside perks and rewards for their support. The key to list building is to always start with a goal in mind, then you can effectively build that list and make a campaign that’s meant just for that group of people. Before building your list, you’ll want to choose an email service provider that has a multitude of capabilities, including a variety of sign-up forms, the ability to create different lists and monitor their effectiveness, as well as behavioral segmentation and data reporting. At MSM DesignZ, we have a variety of unique resources available to us and have skilled specialists who know these platforms inside out. Once you have everything all set up and ready to go, now it’s time to start strategizing the list building process.

When it comes to building a list, you want to focus on quality and relevance. Try obtaining emails from people who are already aware of your brand, even if they only had one interaction. These are the contacts that will provide you with high conversion rates, and they will be more interested in hearing from you. Never buy an email list because there is no strategy involved, and these people are complete strangers to your brand. Remember, relevancy is always key, and if you are blindly adding random emails to a list, you will not be able to create a targeted email. Also, with enough spam complaints, your email service provider will terminate your account. Aside from that, when it comes to building the actual list, there are a few different ways you can do so. One of the most obvious tactics you can use is having a standard welcome opt-in form on your site. This essentially encourages new visitors to enter their email once they visit your site, and join your email list for exclusive news and deals. A similar tactic you can use is a surprise pop up form. It helps to include a strong call-to-action as well as an incentive. The beauty of a pop-up is that you are asking for the visitor’s email after already browsing through their site, so they will have an idea if they are interested or not. 

Getting visitors to your site isn’t the only answer to building email lists. Running Facebook ads or creating a lead magnet are also great ways to build a targeted list. Facebook ads work well because not only are they cheap, but they also can be placed in front of people with demographics of your particular interest. You can even target those who are similar to your existing contacts. Just remember to focus on providing some sort of value. This can be a chance to win a free item, or just to have exclusive access to something of interest to them. When it comes to creating a lead magnet, you are essentially providing your prospects value in exchange for their contact info. Provide them with something that is relevant to them. The most common incentive you can offer is a discount, but there are many other forms of value you can provide. For example, we created a lead magnet and advertised it to those who may be in need of marketing services. In exchange for their email, we provided a free content calendar as well as an exclusive blog about branding. By delivering value at the very start, your prospects will want to see what more value you can provide in your emails, which we also help with! 

At MSM DesignZ, we put in the time and energy needed for success, so you can ensure you are using every dollar for maximum return. With over 20 years in the business, we have watched marketing evolve from traditional to digital. Whether you need a website refresh, more attractive email, or a quality online presence, we can do it all. When we take on a client, we put in 110% and treat every brand as if it’s our own. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!