Digital Marketing Trends for 2020
Written by Clayra Morales, Director of Digital Media
New year, new trends! Are you ready for them?
If you are looking forward to creating new and enhanced experiences for your clients and potential customers with amazing Digital Marketing ideas, take a look at this list of Trends for 2020 that you can’t miss out on!
Fast, easy and to the point: Podcasts are a great marketing tool for storytelling and brand awareness. More and more companies are converting to this form of content creation and even more people are listening to them on a weekly/daily basis. A great tool for Personal Branding as well, podcasting will continue to be on the rise for 2020 as one of the most reliable sources to increase reach and community engagement.
At least 54% of potential customers research product purchases on social media. This is where people go to check out new products, their reviews and comments, and ultimately make a decision. So, if your social media posts on Facebook and Instagram are “Shoppable” people can just tap to see other details like pricing and website in one simple step.
The goal is to make the user experience as easy as possible and achieve greater results by allowing transactions through social media. For more information on how to set it up for Facebook, click here.
According to Forbes, “by the year 2020, half of all online searches will be made through voice search.” Therefore, we as marketers have to adapt and take advantage of how this tool works to entice customers to try a specific product or service. Make sure to keep product descriptions short and concise, improve your page’s speed, include a featured snippet, etc. to make sure voice search works with your website to optimize SEO.
The playable ad format has taken a new approach, especially for brands looking to appeal to Gen Z. This demographic loves consuming content on mobile and also loves video games, so, you can create a try-before-you-buy experience with a fun game before showing your ad.
According to Adweek, accounts with around 30k followers had 60% higher engagement while being 6.7x more cost effective than influencers with more followers. In addition, micro-influencers tend to have a better engagement rate, and they are seen as more credible by their social communities. Small and medium-sized businesses benefit greatly from working with local micro-influencers by increasing brand awareness and getting exposed to a different fan base that is already engaged.
Need help with putting these trends into play? Contact MSM DesignZ, Inc. today! Our experienced staff can definitely help you implement new strategies that can optimize your overall digital presence and get you to the place you really want to be. To request a quote, call our main office in Tarrytown at (914) 909-5900.
Happy 2020 and we look forward to working with you!