Building Your Brand With A Moodboard

Written by Courtney Raguso, Social Media Content Creator

When it comes to building a brand, it’s important to realize that there are a lot of moving parts that go into it. You have to consider the type of message you want to send your audience and show them what your brand is all about. A brand needs to be unique, recognizable, and something that people will be able to look at and get a feel for its personality. This can all be communicated in a visual way, and building your brand with a moodboard is a great way to get started with this. The boards we’re referring to go beyond the typical Pinterest board. A moodboard is essentially a collection of visual assets including colors, images, text, photos, or any other kind of visual inspiration, that encompasses who you are as a brand and what kind of brand message you want to put out into the world. Moodboards aren’t something your audience will see and are a tool primarily meant for your internal team. They are used to help transition between an initial thought and visual assets and are very effective, especially if you need to save time. 

Creating a moodboard is very beneficial and is the first step you should take in the brand development process. Aside from what we’ve already mentioned, there are numerous reasons you’ll want to make one. One reason is they help you establish a strong foundation. Think of moodboarding as visual organizing. You want to have a tool that can be used as a point of reference. When you use the same point of reference throughout your team, the graphics you make moving forward will feel a lot more consistent and visually cohesive. Consistency in your branding is key to maintaining a strong brand presence, and moodboards will help you start off right and prevent any disorganization in the branding process. This leads to the next reason you’ll want to use this type of tool and it’s having a clear vision. When you have a moodboard to always refer back to, it helps keep you on track with your visuals. It can help inform your design team and save them hours of work if they have differences in opinions or need to create a new design. The ability to collaborate is another huge benefit you’ll get from using this type of tool. Most people are visual learners, and having a guide that you can share with your team, is an easy way to illustrate a concept and get everyone on the same page. A moodboard also offers an easy way for clients and agencies to communicate their ideas for a project. It offers the opportunity for catching any disagreements and setting expectations early on. 

The process for designing a moodboard is simple, however, there are a few things to keep in mind. The first thing you want to think of is your audience. Think of their age, personality, what they like to do for fun, and what job they have. For instance, a moodboard for a gum brand for gen z will look completely different compared to one that’s for an oil company that’s over 100 years old. All these factors make up specific target markets and it’s vital that you think of them before making your selections. The initial designing process can start on Pinterest where you can gather all your inspiration. The design elements you’ll want to gather and add to your board will include colors, pictures, typography, patterns, and textures. When selecting these elements keep in mind the feelings you want to evoke. For example, color has an effect on our emotions. Bright colors feel more exciting and fun, while pastel colors seem relaxing and quiet. Typography is another example of this. Have you ever read a word in different fonts and they have a different voice in your head? That comes from how we interpret design. 

After gathering all your pins, you’ll take it to Photoshop, or Canva if you’re less savvy,  where you can select the colors from your eyedropper tool to create your color palette. You can then add in your own photography and textures, or ones from Pinterest, and edit them to give off the vibe you are looking for in your imagery. These will end up being the elements you continue to use in your graphic designs and any other creative visual projects you may have for your brand. The patterns you create can come from the inspiration you get from your Pinterest board. Just remember to keep your board as unique to your brand as possible, so making small changes to fonts for a logo or pattern is totally necessary. Not everyone has the ability to create a new design from inspiration, which is why it’s better to involve a designer. While this process seems easy to do, finalizing the look and feel of your brand can be a tough decision. Deciding on your colors, imagery, and what elements you should use together requires knowledge and expertise in branding and design. When you hire a digital marketing agency, you get an entire team that you can collaborate with, including designers, social media, and marketing experts. Our team is personal and will work directly with you to create a strong brand presence all just starting with a moodboard! 

At MSM DesignZ, we put in the time and energy required for success, so you can ensure you are using every dollar for maximum return. With over 20 years in the business, we have watched marketing evolve from traditional to digital. Whether you need a website refresh, a more attractive email, or a quality online presence, we can do it all. When we take on a client, we put in 110% and treat every brand as if it’s our own. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!