Boost Your SEO with Link Building

Written by Courtney Raguso, Social Media Content Creator

Link building is one of the most effective SEO strategies you can use for improving your website’s search rankings. It involves acquiring links, both internal and external, that are used to help people find content on your site. Links help Google understand and navigate through the content on a site. They also add authority and credibility to your site, if they are used ethically. This means that you won’t use any links that are meant to manipulate or deceive visitors. Some examples of this include doorway pages, which use links scraped from other websites for the sake of the copy alone. Paid links are another example, and you’ll want to avoid doing this because paying for links is strictly forbidden by search engines. These actions fall under the umbrella of Black Hat SEO, and you will want to stay away from cheating the system because Google will penalize you for it. Instead, what you’ll want to do is focus on content marketing and effective ways you can add links to your site that will keep bringing people back. It might feel like a lot of leg work at first, but know that the effort you put in will result in better rankings for your site. 

There are many strategies you can use, but today we’re going to go over 3 different tactics you can try. When using any of these strategies, you’ll realize they are all suited for one common goal, which is enhancing your search rankings. Remember, these tips are for links only, so although content optimization is one of the best things you can do, we won’t be discussing that in particular. There are many link building strategies you can use, and the first one we want to mention is guest blogging. Of course, with your own blogs, you’ll include the links you used to source information, which is great for your SEO. However, posting on another website will add authority and reputability to your site. It will also allow the other company to share your content on their social media and mention your brand. Unlinked brand mentions are another opportunity for you to get more links to your site. Sometimes media coverage about your brand isn’t linked to your website, and you can be missing out on a lot of traffic. Especially if they are big, like News Week or The Robb Report. Just kindly reach out to them and request that they add a link in, making sure you address the value of link building. Testimonials are also a great way to get your brand mentioned. Try reaching out to brands and people you work with and see if they will leave you a review with a link to your site. You can also post reviews on your own social accounts with links to your site. Including links in your captions, with a call-to-action, is a great way to get more people visiting your site.   

When it comes to building your links, you should focus on acquiring links that will bring qualified traffic to your website. Getting involved in your local community and staying active on social media is how you are going to improve your SEO. As you build those connections and links to your site, you can then reap the benefits of your efforts. Trustworthiness and reputability go a long way when it comes to search engines and are measured from the quality and quality of your links. To build authority as a brand, you not only have to earn links from reputable sources, but also make customers happy and share valuable content. Earning your links is something that will take time and patience. There are no shortcuts you can take with Google. Every link on your site should be a link that you earned. With 1.88 billion websites existing on the internet, you are sure to find a variety of links. To make sure your website is where it should be, it’s best to leave it to the professionals. We have SEO experts and web developers who understand link building and can strategize a plan to get your site more clicks and conversions. Doing this process correctly the first time is far more cost-effective than if you were to do it wrong.  

At MSM DesignZ, we put in the time and energy required for success, so you can ensure you are using every dollar for maximum return. With over 20 years in the business, we have watched marketing evolve from traditional to digital. Whether you need a website refresh, a more attractive email, or a quality online presence, we can do it all. When we take on a client, we put in 110% and treat every brand as if it’s our own. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!