Best Times to Post on Instagram

Written by Alyssa DiLascio, Social Media Coordinator

Are you posting on Instagram regularly? You might be using it to share posts with friends and family, or could be using the platform to promote your brand or business. Either way, there are good times to post on this platform based on user activity and the timing of the algorithm. With one billion active users, Instagram is one of the best platforms for sharing valuable content and strategic campaigns. When it comes to understanding online marketing, knowing what content is going to resonate with your audience and when they’re likely to engage is crucial. Some people might not think of posting times to be as important; however, you want your followers to see your posts at the right time. Read more on how to improve your IG strategy. 

Does it matter when you post on Instagram?

The answer is YES! It makes all the difference, believe it or not. You’re far more likely to reach new people and get more engagement by choosing the right times to schedule and publish content. When you boost your engagement and reach, you will get a better return on your investment (ROI) for your marketing efforts. It also improves brand awareness because of consistency during your strategic scheduling. So, when is the best time to post on Instagram? It always varies according to your niche and industry, but you can always find the best spot. 

Best time to post according to day of the week 

There are publishing sweet spots to post during almost every weekday. Monday-Friday is always 7am-9am. Saturdays are 10am-1pm and Sundays are between 9am-4pm. Let’s think about this strategically and why it could be effective. The weekdays are when most people work during the day and the weekends some have more free time. When you want your followers to see your posts, we say these times work because many people are scrolling through their feed in the morning and will most likely see your post. By posting earlier in the day, accounts benefit from less competition. Then on the weekends, the times are varied since users spend more time on their phones during the day. It’s crucial to post your content during a time you think will reach your followers. 

Best times to post according to content

Knowing the times to post different forms of content will only maximize your social media strategy. Instagram’s feed is: Wednesday at 11am and Friday between 10am and 11am. IG Reels and IGTV is: Mondays and Thursdays at 5pm. Instagram stories are: Monday through Friday between midday or late afternoon. This type of content posted at the right times will show your audience a consistent timeline and always keep them engaged.

Strategy For Scheduling 

Once you know the best times to post on Instagram according to your niche, industry, and audience, you should establish a strategic approach to find the sweet spot. First, it’s crucial to understand your audience’s habits. It will help you know what they want to see or hear in order to generate valuable content. By doing so, you’re creating a vivid picture on when to publish posts, while exploiting any gaps or weaknesses that will help you stand out from the digital crowd. In addition, a good tip to establish your strategy is considering analytics to measure your performance. If you’re posting singular feed posts, stories, or campaigns, a platform’s analytics will help you discover what is working best and what isn’t. You want to always evaluate your strategy and then implement a change if something isn’t working. Strategic scheduling is often overlooked because it’s something so minor, although, if you are looking to grow your page or account it’s best to find different ways to increase your outreach and improve engagement with your audience. This could be a minor change in your strategy, but still have an effective outcome. 

How MSM Can Help You 

At MSM DesignZ, our team is experts on building accounts and connecting with new customers. Our social media team can help your accounts grow with strategic outline based on your business goals. We want your account to grow to the right audience within your niche and increase engagement. Our web development team can build your website with increased SEO, design, and user experience, which in turn, brings you more visitors every day. Want to learn more and grow your brand awareness? Contact us, and we are more than happy to help! Visit our contact page at