A Website’s Impact on Your Digital Marketing Strategy

Written by Courtney Raguso, Social Media Content Creator

A well-designed website is one of the major factors of having online success with your digital marketing strategy. It’s your opportunity to show consumers what your brand is all about and can be used for so much more than just selling products, or talking about your service. A website performs as a stage where you get to share everything there is to know about your brand, including its story, affiliations, and involvement in the community. After all, there is so much more to a brand than just its product or service; that’s what you can use your website to help communicate. Having a good quality website helps maintain a strong online presence and puts you at the forefront of your competition. It can help you not only provide your visitors with a good user experience, but also bring them back as well as attract new customers and leads. In order to effectively transmit your message, you must have a site that not only looks good, but also performs well. There are many factors that involve the look and performance of your site. Let’s discuss them!

The look and feel of your website needs to be polished, up to date, and have strong branding. If your site has Adobe flash, looks inconsistent, or hasn’t been updated in the past year, then it’s time for a website redesign. Having an unattractive site will increase your bounce rate because users will enter your site, and leave after visiting the first page. A strong branded website will feel consistent across each page and use the same set of fonts, colors, and elements. This consistency helps build trust and position your brand as an authority because it feels more professional and customers will feel confident in your business and what it has to offer. You also want to make sure the images you use on your site are of good quality and show that there are real people behind your brand. Updating your site’s content is also going to be important to your success because it will help your SEO and improve your search rankings on Google. Blogs and social media updates are great ways to add fresh content and keep visitors returning. Just keep in mind, your content needs to have good readability and follow the rules of hierarchy. Again, this is another factor that will affect your SEO efforts because Google will need to clearly indicate what is on the page. This is because Googlebots need to be able to successfully crawl your website in order to get indexed. Although all these factors affect your design, it’s important to note that website performance is just as important to having a successful presence.

Having good user experience is one of the most important factors to having a successful website. A recent study revealed the significance page speed has on user experience; it showed that nearly 70% of consumers admitted that page speed impacts their willingness to make a purchase. A page should take no longer than 3 seconds to load. Any longer than that is considered on the slow side and should be addressed. Page speed can be affected by factors such as page type, user behavior, file sizes, website server, inefficient code, hotlinking, and too many plugins. Responsive design is another huge factor in having a good user experience. Nearly 50% of all web traffic comes from mobile devices. So making sure your website is optimized for those shoppers is important because if they struggle making a purchase or viewing your site, they will likely be a part of that bounce rate. When it comes to website navigation, it’s one of the most critical pieces of user experience as a whole. A website’s purpose is to effectively direct your customers where you want them to go. It’s your personal communication tool that’s showcasing your brand around the clock, 365 days a year. Make sure it’s easy for new visitors to know what each page is for and that it’s properly organized into categories and subpages. You don’t want your visitors feeling lost or overwhelmed with too many pages. 

The benefits of having a strong website are worth the investment. A poorly-designed website can damage your brand’s reputation and contribute to slow business. A website isn’t the only thing you need to have a strong online presence, but it is a key factor in your success because it is one of the first things people will see. Creating a strong website isn’t easy, which is why we have a web development team that can help you make the most out of your website. Any business can benefit from having a website. Regardless of what industry you are in or the size of your company, having a website will put you ahead of your competitors who don’t. A website isn’t something you create to post and forget about. You have to maintain it and use it to continue to optimize your marketing efforts. Tools, such as Google Analytics, can be used with your site to provide insightful information about your website’s performance and the people who visit. You can then use this information to improve your site to get more conversions. We understand that there is a lot that goes into a website, and running a business can keep your hands tied. If your website is suffering, so can your brand. That’s why we have experts who can design, maintain, and optimize your site to perform its best and grow your business!

At MSM DesignZ, we put in the time and energy required for success, so you can ensure you are using every dollar for maximum return. With over 20 years in the business, we have watched marketing evolve from traditional to digital. Whether you need a website refresh, a more attractive email, or a quality online presence, we can do it all. When we take on a client, we put in 110% and treat every brand as if it’s our own. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!