8 Google Ranking Factors: What Really Matters For SEO

Written by Alyssa DiLascio, Social Media Coordinator

Search algorithms look at many factors and signals, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. Want to rank high on Google search engines? Let’s take a look at the top 8 Google ranking factors that can help you rank high in SEO and get your page valuable visitors. 

  • High-Quality Content

The quality of your website and blog content is still crucial. Content still reigns as king. Your page needs to provide valuable content that is helpful towards certain audiences. Many people like going to pages that have tips, tricks, and content that is valuable towards their search. The content should be more strategic now more than ever in order to have an increased presence in SERPs.

  • Mobile First 

Mobile-first indexing is the way Google indexes your site. If you have a separate mobile website, the URL of your mobile site will be indexed and used for ranking instead of the desktop version. In fact, Google has stated that responsive design helps their “algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.” 

  • Page Experience 

Did you know 38% of people will stop engaging with a website if the content and layout are unattractive? Your user experience (UX) does in fact interfere with your SEO rankings. The website design should be created for your users to contact you. It should take a user only three to four clicks to find any page on a website. 

  • Page Speed 

The slower your website loads, the more visitors and revenue you’ll lose out on. Your website should run on a good speed because it ensures positive feedback, hence Google’s move toward making it a mobile ranking factor.

  • On-Page Optimization 

Your on-page optimization is closely related to page experience, which deals with the “behind the scenes” components of your content and SEO. Always optimizing your website will help with high-quality content getting found faster by search engines and users. 

  • Internal Links 

Think about how internal link structure can help guide users toward completing a conversion from signing up for your newsletter to completing a request for a live demo. An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. To be clear, updating internal links will help your users find the right content they are looking for on your website or building a specific “roadmap.”

  • Earn Relevant Links 

Authoritative links bring value to your web promotion strategy that far exceeds their value on the surface. You should be prepared to invest in building a relationship. Your first communications with the authoritative site may not include a request for a link.

  • Local 

Your local SEO will be ranked high to those in your business area. Google states local is broken down into three ranking factors. You can improve this by using the right keywords for your target audience. 

How MSM Digital Can Help You 

At MSM Digital, we boast a 360- degree approach that begins with making our clients look good and amplifying them to become highly recognizable brands within their industries. Our SEO team is ready to discuss and plan the best ways to improve your website. Let’s work together! Contact us here: