7 Social Media Marketing Books to Add to Your “Must Read” ListBy Joe Raguso, Social Media Intern and Marianne Trifiletti, Social Media Intern at MSM DesignZ. Social Media is no longer an option for businesses in 2018. In order to compete, it’s essential to have a presence on social media and stay up to date on current trends. Luckily for you, we’ve put together a list of 7 books that will give you the tools you need to successfully build and maintain your brand’s online community. The first book on our list is called Epic Content Marketing by Joe Pulizzi. In this book, you’ll learn all about content marketing and how it guides companies to truly understand their customers. You’ll also learn how to deliver consistent content across all channels. Pulizzi stresses the importance of understanding your company’s content niche in order to better your advertisement pitches. Next up is The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio. This book contains dense information about the shift in marketing to visual content and figures to support the information. It really gives new businesses insight on how to formulate a business plan. Detailed descriptions are given to each of the major social networks capable of accommodating a visual content strategy. These tactical instructions extend to the creation of new visual formats thereby providing an excellent overview of the how and where to incorporate visuals. The next book to add to your list is Jab, Jab, Jab, Right Hook by famous entrepreneur Gary Vaynerchuk. This book provides a great framework for marketing professionals to effectively interact with consumers on various social media platforms. Vaynerchuk profiles five platforms in chapters: Facebook, Twitter, Pinterest, Instagram, and Tumblr, in that order. He also has a sixth chapter that briefly discusses others: LinkedIn, Google+, Vine, and Snapchat. The book also does a good job of explaining the importance of context in regards to interacting with customers on social media.
Chaos Monkeys: Obscene Fortune and Random Failure by Antonio Garcia Martinez takes aim at noxious myth of meritocracy in the valley. As anywhere, those educated at the right places, and taught the right diction and manner of speaking rise to the top. The first part follows Mr. Martinez’s path from Wall Street to a Silicon Valley employee, and then on to the creation of a startup and all the dynamics that go along with that: partners, fund-raising, pitching etc. The second part of the book is a dive into the storyline of Facebook’s internal advertising projects and partnerships as that behemoth went from a private company to public. Garcia Martinez provides very detailed information on how ad technology works while keeping it fun and interesting.