Blog

6 Strategies to Get More Clients Through Social Media

Written by Alyssa DiLascio, Social Media Coordinator

One of the many beautiful things about the advancement of technology and social media is that business owners now have ways to reach their ideal clients. Business owners nowadays understand the value of genuinely connecting with their potential and current customers rather than overtly advertising. In 2023, social media is valued more than advertising through billboards or newspapers due to the fact of its engagement. The cherry on top is that accessing social media can be done using virtually any tech device from smartphones, tablets, or desktops. So, how exactly can you increase clientele? In this post, we’re going to discuss our 5 social media strategies that can increase following, engagement, and your client list.

Profile Existing Customers
To enhance brand awareness, we encourage brands to share recent client work. Get a photo and write a bio on them and explain why they are being featured on your social media profiles. At the same time, you can tag them and their followers will also see your brand profile. Most followers appreciate seeing authentic content, and sharing existing customer work shows your brand is appreciative of current clients.

Create More Business Videos
It’s not news that social media is becoming more of a video platform rather than static photos. TikTok, Instagram, Facebook, and Twitter have video features that allow filters, and creative design to make each post engaging and dynamic. LinkedIn also allows video content and live streams. Each brand can create video content with topics such as expert interviews, product/service highlights, and behind-the-scenes. In addition, social media apps are prioritizing video content in their algorithms because of the promise of greater reach.

Optimize Your Social Sharing Strategy
Don’t abandon your social profiles! Keep your posting calendar consistent, whether it be every other day or every day. Optimizing your social sharing strategy means creating a calendar that appeals to the ideal target audience. You want to post content that THEY want to see. Before bombarding a client that you just connected with, try finding a common ground you both connect on before starting a conversation with them. Check to see if you’re both in the same social circle if you both have the same hobbies and interests, or even try familiarizing yourself with their brand.

Use A Professional Profile Picture and Include Links In Your Bio
In order to get high-quality clients, your profile should reciprocate professionality. We recommend a quality profile picture, and this could be the brand logo or even a clear picture that viewers can identify the brand with right away. You can also include links right in the bio, so viewers can always access the links. These links can be to your website or even contact information. Make it easy for viewers to find you!

Practice Social Listening
Listening to your audience is just as important as conversing with them. Like and comment on other posts and appreciate what your followers are doing. This can include adding them to your story or commenting with a simple emoji. This will increase your brand engagement and eventually help others find you at the same time.

Include Social Profiles On Your Website
We encourage clients to include social icons on the footer of their website. We generally will put it near the contact info, so users can find it easily. It’s also a great way to show your activity and any updates or announcements.

How MSM Can Help You
At MSM Digital, our team is experts on what’s trending in the marketing industry. We can help your brand STAND OUT from competitors and increase social engagement, website traffic, and make your brand look like a rock star. Are you ready? Let’s discuss your branding and how we can get you more buzz TODAY! Contact us here: https://www.msmdesignz.com/contact/