5 Ways to Create a High-Converting Landing Page

Written by Alyssa DiLascio, Social Media Coordinator

The landing page is the first page your customer sees when they click on your website. It’s a great opportunity to show how your company provides the best solutions to their problems. This page is important to driving sales towards your products and services, but it also boosts customer experience through unique offers. In this blog post, we’re going to discuss 5 best practices to try on your landing page and how they can lead to conversions. 

What are landing pages?

A landing page is a webpage created for a particular purpose and is a page you can set tracking parameters and track user behaviors. The 5 main purposes of a landing page include: 

  1. Encourage a visitor to click (to go to another page, on your site or someone else’s)
  2. Get a visitor to make a purchase.
  3. Encourage a visitor to give his/her permission for you to follow up (by email, phone, etc.).
  4. Get a visitor to tell a friend about your products/services.
  5. Get a visitor to learn something, or leave feedback

A customer may visit your landing page via organic search, PPC ads, social ads, or promotional emails. This means they are showing interest in your products or services through the specific proposition. A landing page isn’t enough to drive a purchase by itself; however, there are specific ways you can organize the content to drive conversions, and eventually sales.

Below are 5 tips you can note for when creating an effective landing page. 

1. Add an interactive lead generation form 

An interactive lead generation form will allow you to collect the information of potential customers who are most likely to convert. To create an interactive lead generation form, you can include a solid call to action and essential fields like phone number, email address, and full name. Always be transparent about why you want the user to fill out the form. Keep it valuable to the customer. 

2. Tell visitors to convert with a strong call to action 

We always advise our clients to have a strong call to action because you want to be transparent in why you want to connect. Stay away from broad phrases. A creative strong to action will show your interest. For example, “want to get started?” or “let’s work together” will be strong. The CTA will grab the user’s attention with bright colors and persuasive language. 

3. Provide evidence of your abilities through social proof or case studies

You’ll always need to show some social proof of what your company has done in the past. It builds credibility and helps potential customers to feel comfortable about doing business with your brand. You can use several types of social proof on your landing page like, testimonials, media mentions, awards/qualifications, mentions of partnerships with other companies. You may also include user-generated content on your landing page because it shows recognition of your customers, which leads to more trust. 

4. Choose a creative landing page image 

Imagery is a fantastic way to help your customers feel connected with your business. Another strong action could be including a demo video right at the beginning. According to, engaging images can increase your conversion rate by as much as 80%. You want to keep your imagery or video bold, and within your brand guidelines. Choose the imagery that speaks to your audience’s needs when it comes to your products and services. 

5. Make it easy to convert 

Nobody wants to look through your website for a long time to find the contact button. To increase conversions, you’ll need to make it easy for your customers to find you. You can do this by creating a simple design and sales funnel strategy. You want to make your customers feel nurtured all throughout the page. 

How MSM Digital Can Help You Today

Do you need help with your landing page? At MSM Digital, our team is equipped with the tools and skills to help your landing page lead to more conversions. We know the right steps to take for your business. Schedule a strategy call here: Follow MSM Digital and our CEO Mario Mirabella to stay up to date on our team.