5 Quick Tips to Create Better Content
Written by Kellie Quain, Account Manager at MSM DesignZ
Consistency is the key if you want to establish your brand in the online world. Either if you are blogging, or just growing your fan base on social media to attract more business or popularity, you need to speak to your audience in a regular basis.
But ideas are not always at the top of your mind, and sometimes you might find yourself thinking “what am I going to post?”, “what should I talk about today?”, or “how can X person always have something cool to talk about?”. Well, the truth is that the key is more related to organization than expertise.
Today, we share with you 5 key tips to always have good content to post:
Use the seasonalities
You can plan your content following the most important dates and events happening every month. This is one of the tricks that almost every content creator out there is using. The idea is to take a look at the calendar and think what’s going on this month?, what happened in history?, what events will take place soon?
Then write down the events and celebrations that better relate to your business or brand, and think of creative ways to use these dates to engage your customers. For example, if you are a restaurant, you could offer a special discount on your best dessert for those who come try it on Dessert Day (October 14th).
Then think of Halloween, Thanksgiving, Christmas and so on coming up and plan ahead.
Do your research
To create really good content you have to find ways to stand out from the crowd. Let’s take the same example of Dessert Day. Maybe your competitors will also be doing something for this date, but you could create more interesting content by digging in real research, and offering special information to your readers and followers. Things like what’s the history of a certain dish, what are the most important things to consider when preparing it, what benefits do its ingredients offer, and so on.
This can apply to any other topic. If you want to blog about fashion, or video games, or sports… What’s really going to make your voice stand out is your knowledge, and that knowledge will come from doing your research right.
Listen to your audience
Pay attention to your audience response. Whether you have 100 followers or 5000 followers or more on social media, it is important to constantly review your stats. What kind of posts receive more likes? What kind of pictures are more attractive? What kind of topics spark the comments?
Go even further by involving your followers in your content creation. Ask them directly what they would like to hear from you, use polls for them to vote what they like better, use “live” chats to let them ask you questions and engage with you in real time.
The more you listen and engage with your audience the more you will know how to create content for them to love.
Share/curate content from others
But let’s face it. Sometimes we are so burned out that creativity runs away. And, hey! IT’S OK. It happens to all of us and it doesn’t mean that you will be out of touch forever.
For those moments, consider sharing content from others (always giving proper credit of course!). Share things that you find useful for yourself, and that aligns with your business or brand. Could be tips, information, stories, places, even accounts of people who inspire you on a daily basis.
Bring in experts
Last but not least, another way to create awesome content involve asking for the opinion of experts. Think of the most reputable people in your industry or your community. But you don’t even have to go that far, are you blogging about fashion? Ask a friend who works in the field to give tell your about her insider experience. Blogging about food and have a friend who is training to be a chef? He or she might not be famous yet, but could definitely offer an interesting point of view that you and your readers could benefit from.
The key is to capitalize on your network. Start with your friends and family, what could they talk about? And then move on to approach more renowned people and friends of friends. Don’t be afraid to ask!
Well these is our cheat-sheet to get your started on creating better content. If you are in need of further advice, at MSM DesignZ we can create content for you tailored to your business needs and your followers interests. Just contact us!