4 Types of Influencer Marketing Campaigns for Small Budgets

Written by Courtney Raguso, Social Media Content Creator

As you scroll through social media, you’ll come across a lot of people sharing and showing off their favorite products. You might see a traditional post where it’s showing the products and tagging the brand. You may also come across a long-form video of the person testing out the products themselves. Either way, people are finding ways to make money online through brand sponsorships, and it’s growing in popularity. Anyone can be an influencer, and in order to be successful at it, they’ll have to work on fostering a community and connection with their followers and audience. Influencer marketing is one of the most cost-effective strategies that can be used for building a business and has come a long way since its start in 2006. In fact, it generates an equivalent earned media value of $18 per $1 spent. So what makes influencer marketing so successful? It can be a great way to build trust with your audience as well as gain new followers. More recommendations for your brand will always get more people intrigued to try out your product, but when it comes from someone who many people know and like, it’s even better. 

In this blog, we’ll discuss 4 affordable influencer campaigns you can try when strategizing this type of campaign. The first is niche influencer marketing, which works very well if you are looking to reach a targeted audience. These influencers are industry experts and their followers see them as thought leaders and trust them. So if that influencer is promoting your brand, those people will automatically trust your brand more before even having to try it. This goes for any type of influencer because their credibility and reputation can suffer if they support a bad product. Smaller sized influencers compared to ones with a much larger following tend to be more picky with whom they support. If they work with brands that don’t fit their own and add value to their own brand, they will lose authenticity; people care about authenticity the most on social media. Another type of influencer strategy is one that goes beyond sponsored content with their favorite brands and is product collaboration. This strategy works by partnering with another brand to market your products together. This is a great way to deliver better value to their customers. One example of this is an influencer, Arielle Charnas, who launched a custom clothing line for Nordstrom, earning the store $4 million in sales.  

Sponsored reviews is the third type of influencer strategy you can use, which is going to make your investment worthwhile. Recent studies have shown that 88% of people trust reviews as much as they trust recommendations from friends. An influencer who likes your product will talk passionately about your product and will work even better. Also, user-generated content works so much better than a regular studio shot creative because it’s more authentic and personal. You can then repurpose this content for an ad or just give your post more exposure. The last type of influencer campaign we’re going to talk about is brand ambassadorship. This is a great way to grow your brand long term because once you can get an influencer to back your brand, they become an extension of your brand and will continue to promote it. If you work with multiple ambassadors, then you will be able to retain an even larger audience. So be picky with whom you want to represent your brand because this is your reputation you are trying to improve. They can not only promote your brand on their online space, but also take over your account, post content on your behalf, and interact with your followers directly. If they have the right personality for your brand, you will see positive results. 

If you’re looking to grow your brand awareness, increase sales, or really get your brand’s name out into the world, you need to take advantage of influencer marketing. You have to approach this type of campaign strategically, so it’s done correctly, and you get your money’s worth. Regardless of the industry you are in, there is an influencer to fit that niche. Any brand can benefit from using an influencer because of the level of interaction and authenticity it provides to an audience. With 90% of brands using some form of influencer marketing, it’s a no-brainer that you should be looking into this strategy as well. If your business is ever in need of an influencer, we have social media experts who can find the right influencer for your brand. 

At MSM DesignZ, we put in the time and energy needed for success, so you can ensure you are using every dollar for maximum return. With over 20 years in the business, we have watched marketing evolve from traditional to digital. Whether you need a website refresh, more attractive email, or a quality online presence, we can do it all. When we take on a client, we put in 110% and treat every brand as if it’s our own. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!