3 Reasons Why Your Advertising Is a Flop

If you’re not getting good results from your online advertising efforts, maybe the problem is with your overall advertising. The following article will help you improve your advertising and start reaping the benefits of online advertising… 

There’s no question about it, Internet marketing and advertising is a ground-breaking phenomenon that can greatly increase your revenue like no other advertising medium.  Online advertising will allow you to advertise to millions of potential buyers for less than it cost to pay for a weekly café coffee addiction.  So, if there are so many new opportunities available for business owners to advertise on the Internet for next to nothing, then why are you having such a difficult time finding new leads?  Maybe the problem is with your advertising. Here are three reasons why your advertising may not be hitting the mark: 

1. Where is the Creativity??
If your ads do not instantly engage your potential customers with an exciting and interesting message, they will move on to the next ad. Your ads not only have to be visually appealing, they have to be attention-grabbing as far as your message is concerned.

2. Your ads are great but your website is amateur-looking.
 You can have the best ads available in your industry; however, if your website design is not professional-looking, this will turn off your site visitors. Before you start posting ads to invite people to your website, make sure your website is up to par. This not only includes the design of your website, this also includes your web content. Make sure your web content is informative, interesting to read and to the point.

3. You don’t advertise enough.
Advertising takes time and dedication. It takes more than simply posting 50 ads and then calling it a day. It may take a few weeks before you begin to experience the full effect of your advertising efforts. The key to successful results from your advertising is consistency. The more you advertise, the more people will respond to your ads. Remember, advertising experts say that a buyer has to see an advertisement at least 7 times before they decide to purchase a product or service.

Lastly, if you want more people to respond to your advertisements, your ads must be visually appealing and engaging to your potential customers. Once a prospect clicks onto your ad, they must be impressed by the quality of your web design and the quality of your web content.



Source: MSM DesignZ, Inc. is a Westchester NY Advertising company specializing in social media marketing, web and graphic design, SEO and much more.