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2022 Resolutions For Your Brand’s Online Presence

Written by Courtney Raguso, Social Media Content Creator

As the new year rings in, it’s time to do some reflecting and quality control on your brand’s online presence. Every now and then you should sit back and look at your brand as a whole, and evaluate all its working parts. New Year’s makes the perfect time for that because it’s a time to reflect on the previous year, and think of positive changes you can make for the upcoming year. You may be surprised to hear, but only 12% of people who make a new year’s resolution, actually achieve them. Many of them have a hard time sticking to their goals, while others aren’t even sure how to get started. Either way, it’s not always easy to start fresh. Let’s discuss several resolutions that you can focus on achieving in the new year that can help grow your brand.

One major resolution should be organization. You first want to locate all your assets and make sure they are located where they need to be. See what items you currently have available internally and what you may be lacking. Take note of the needs within your business. You should then make a list of all the marketing categories that are important to your business. This can include advertising, branding, events, social media, and your website. Once you determine what’s essential and works well, you can then cut that extra weight that’s holding your business back. Cutting back on things you don’t need is another resolution you’ll want to stick to if you want to see growth next year. Find out what campaigns you currently have going on, and which ones you are gaining a return on investment from. Evaluate your budgets, plans, strategies, and campaigns from 2021. If it’s not performing, then it’s time to let it go because then it’s only slowing you down. 

Once you are left with everything you require and nothing you don’t, it’s time to focus on what you can do better. Remember that list of needs you kept aside? This is where a digital agency comes in because sometimes, you can’t get everything you need yourself. Your third resolution for your brand should be to drop the ego. It’s better to get the professional help you need to get the work done properly, instead of hiring someone without the right tools and knowledge. When it comes to digital marketing, there’s a lot that goes into having a healthy online presence. Aspects like web design and social media work hand in hand. If your ecommerce website is a mess, and you can’t get sales, then your social media efforts will be ineffective. You can’t expect to have a return on your investment when you don’t have everything you need, because it all works together. It’s always better to trust the professionals when you are in doubt. 

Whether you hire a creative agency or not, it’s important to stay on top of the latest industry news and trends, so you don’t go stale. Being more creative is another resolution that is key to getting ahead in 2022. Don’t be afraid to try something new, either. While you want to stick to what works best for your business, you also can find a lot of opportunity in new tools and strategies. There are many different ways you can do one thing. Tactics such as trying a new format like short form video or going on a new app can really help you reach your audience differently. When it comes to your audience, aside from just obtaining them, you also want to build strong relationships with them. Building strong relationships should be another resolution that’s top of mind. You can do that through social listening and making content that’s relevant to them. Show your values and appreciation for the business you’re getting. Consumers want to feel noticed and see the value your brand has to offer beyond its product. 

You can offer your customers more value also by being more reliable. We mean staying consistent and that should be one of your most important resolutions. Being consistent with your content, brand voice, and customer service will build trust with your customers. They’ll know what to expect with you, and that way you can build a brand reputation. Plus, you need to have a consistent online presence in order to grow your brand. That’s why digital marketing agencies exist, because managing your online presence is a lot of work and needs to be nurtured every single day. We make managing your marketing efforts a whole lot easier because we know what works and what doesn’t. With a team with dedicated departments, we can offer your brand exactly what it needs, and can make up for what’s lacking. Growing your brand takes a lot of investing, but if you know what’s worth investing and what’s not, you can save a lot of time and energy. 

At MSM DesignZ, we put in the time and energy required for success, so you can ensure you are using every dollar for maximum return. With over 20 years in the business, we have watched marketing evolve from traditional to digital. Whether you need a website refresh, more attractive email, or a quality online presence, we can do it all. When we take on a client, we put in 110% and treat every brand as if it’s our own. We will always continue to place our clients’ needs at the heart of our operations. From web development to social media management, we’ll work directly with you to build a personalized strategy to not only retain but also gain business. We are assisting in all areas for our clients. Visit our contact page at https://www.msmdesignz.com/contact/, and we’ll work with you to devise a custom plan that will keep your brand alive and well. We look forward to working with you!

 

 

 

Sources: 

https://www.forbes.com/sites/forbesagencycouncil/2021/11/18/how-to-set-effective-new-years-goals-for-2022/?sh=5d9718c4433c